This week, Fear of God will release the highly anticipated ETERNAL collection's first delivery. The line, which made its debut in April of this year, is imbued with an immortal mindset and champions the label's contemporary design guidelines with timeless cuts and timeless tones.
The collection, which features a wide range of hues and styles, exudes quiet confidence thanks to its classic silhouettes that, in the words of the brand, "transcend trends, decades, or the traditional fashion cycle." Fear of God reinvents its signature shapes with Italian textiles and skilled tailoring, focusing on what makes a piece everlasting.
“When we started the collection, the intention was to chase perpetuity, timelessness, sophistication and elegance. As the collection developed, more and more it just felt eternal,” said Fear of God founder and creative director Jerry Lorenzo. “The collection didn’t feel like a number or a season, it felt like something that could live forever, so everything that was considered in this offering was designed with those guardrails.”
Standouts include architectural sweatsuits with Harrington coat references and three-dimensional logo embossment, as well as an updated California Blazer without pockets and notch lapels. Notably, Japanese denim (made in Los Angeles) pays homage to Americana as do 14 and 7-gauge merino stitch cashmere knits and calfskin napa leather that are woven throughout the line.
Take a look at Fear of God’s ETERNAL campaign, starring Luka Sabbat and Jasmine Daniels, in the gallery below.
Stay tuned to C-SQUARE for all details on the upcoming drop.